Diwali readymade Faral Suras Foods and Kulkarni Brothers

Time to prepare Diwali faral दिवाळीचा रेडीमेड फराळ कुठे मिळेल? Where you will get readymade Diwali Faral or Sweets Suras Foods contact address and phone number:   M/s Kulkarni Brothers contact address and phone number:

It is Diwali time and Thanekars have been busy preparing some mouth-watering delicacies to celebrate the festival of lights. It is a fight between snacks such as chivda, chakli, sev and boondi and sweets like laddoo, anarsa, shankarpali, balushahi, malpua. You have to take on the enviable task of deciding the winner. The women are all set to prepare the delicacies (faral) before the festival commences. It seems to be a hard task for the working women as preparing faral is a time-consuming process. Tata Annapurna Mahila Gruhaudyog Kendra (TAMUK), Mulund (E) and Bhoomi Khakra in Dombivli have come to help these women. They make farals and sell them to those who cannot make it themselves. However, this year, inflation has led to an increase in the prices of essential commodities making these eatables marginally expensive. Swati Dabholkar, a member of TAMUK, says since prices of cooking gas, sugar, oil and other essential commodities have shot up, the organisation had no option but to increase the price of farals. “While last year, we sold chakli for Rs180 per kg, this year, we will be selling it for Rs200 per kg. Similarly, shankarpali is for Rs160 per kg, which was Rs140per kg last year,” she said. “The rates of chivda and sev have also increased by Rs20 per kg. Besan laddoo, which was sold for Rs10 per piece last year, will be available for Rs12 per piece at TAMUK this year,” Dabholkar added. This rise is definitely going to irk working women who are too busy to make the faral at home. Pradnya Wagh, an engineer, says, “The rising prices of essentials, including clothes, has affected our budget and this year instead of buying faral we will make it at home.” दिवाळीचा रेडीमेड फराळ कुठे मिळेल? Where you will get readymade Diwali Faral or Sweets Suras Foods contact address and phone number:   M/s Kulkarni Brothers contact address and phone number:    More and more marriage halls, women self-help groups, housewives and caterers are enticing buyers with mouth-watering 'faraal' (Diwali eatables) this season, as the average Puneite prefers buying ready-made faraal rather than toiling through the process of making it at home. Demand for ready-made faraal has gone up by around 20% this year, said retailers. Apart from faraal, sugar-free Diwali sweets are also in great demand, as many have opted for healthier ways of life. Shruti Mangal Karyalaya, a city-based marriage hall, sells around 600 kg of faraal items per day during Diwali, each kilogramme costing between Rs 220 to 240. "We usually make faraal for marriages, but started preparing it for Diwali as more and more people prefer ready-made eatables. We don't take prior orders; people buy the faraal from the temporary Diwali counter we have set up at the hall," said manager Prabhakar Kajarekar. He said the trend of buying ready-made faraal is fast catching up with the urban citizen, as the city is shifting from the joint family system to a nuclear family set up. "With just two to three people in the house, it is difficult to prepare so many faraal items at home. At least 150 ingredients are needed to make faraal items. Often people cannot judge the amount of faraal to be prepared and the quantity of ingredients required. They find it simpler to buy ready-made faraal in the quantities they need," said Kajarekar. He said that the trend of buying ready-made faraal picked up since 2010, with demand this year going up by nearly 15%. Kajarekar said that faraal items that are selling well include 'motichoor laddu', 'rava laddu', the newly introduced 'madhur laddu' (prepared from basmati rice), 'chakli', 'palak shev' and 'chivda'. Punyai Sabhagruha on Paud Road also stocks up faraal items a week before Diwali. Manager Amol Koparkar said, "Except for the 'chivda' and 'laddu', Diwali faraal is different from that used in marriages. Other items for Diwali faraal need to be prepared separately, only during the festival. Since a couple of years ago, more and more people have started demanding ready-made faraal due to lack of time." He said the demand has shot up by 10-15% this Diwali. Koparkar added that he sells faraal to around 150 people during the Diwali week. Mealnut is an online platform for foodies, where 35 housewives cook what they are good at and sell the fare via their website. The two-month-old portal has faraal such as 'chivda', 'laddus', 'karanji', 'shankarpale', 'anarase', 'shev', 'chirote' on offer this year. "We display the items on the website and people can order them online. The demand for ready-made faraal is on the rise each year. Even non-Maharashtrians staying in Pune want to gift faraal items to their friends and relatives as they wish to add a local touch to the presents," said Jitendra Salunke, the operations head of the platform. Amit Gadve of Kaka Halwai Sweet Centre, which has its own faraal on display, said that demand for ready-made faraal is up by 25-30% this year. "Sugar-free sweets, too, have many takers, especially people above the age of 50 years. Sugar-free sweets in demand include 'anjeer barfi', malai barfi', 'besan laddus' and 'paushtik laddus'. People have become calorie-conscious and want to eat healthy. Demand for sugar-free sweets has gone up by 40% this Diwali," Gadve said. Diwali celebrations are incomplete without faral, which is a special combo of khatta-meetha items. This year order your faral online. Chitale Bandhu Mithaiwale is taking this first-of-its-kind initiative to provide Diwali faral by just clicking onto www.puneshop.com. The service area for this online shopping service is Pune and PCMC only. Amarake Services, promoter of the website, have been appointed as the first ever online distributor of Chitale Bandhu Mithaiwale. "Now you can order the with just one click and after you pay online it will be delivered to your doorstep," said Rajashri Saraswate from Amarake Services. The website has introduced a special corporate gift box, containing Diwali faral items like laddu, chakli, chivda and shankarpali, along with other offerings in the form of discount coupons from Jaihind collections, Prasanna Holidays and Wonder Funky. "It will also have a discount voucher from Chitale Bandhu Mithaiwale, which one can redeem during their next online purchase," Saraswate informed. Priced at Rs 111, the minimum quantity to order the gift box online would be 10 boxes, in the multiples of 10. All the orders will be delivered to the customers between October 18 and 27," Saraswate added. In addition to this, the website will also undertake home delivery of special Diwali items  at a price of Rs 500 and above. Pune's Fairdeal Couriers have been appointed for home delivery, while Lotus Hospitality Services have been appointed to look after the institutional sale of the gift boxes.